The Practical Pocket Guide to Account Planning. Chris Kocek

The Practical Pocket Guide to Account Planning


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ISBN: 9780989284905 | 156 pages | 4 Mb

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  • The Practical Pocket Guide to Account Planning
  • Chris Kocek
  • Page: 156
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780989284905
  • Publisher: Yellow Bird Editors
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Overview

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a ...